Meeting the Team
Meet Rachael Bell (27)
While Rachael has only been with Luscombe’s since May 2018, she has found it a remarkably easy firm to work with, despite its frequent flurries of ‘emergent’ business. Her background in working as a customer contact executive for one of Bradford’s larger car retailing groups has paid dividends for her recent and similar role with both of the franchises that constitute Luscombe’s Group.
However, with a member of the team at Suzuki having given birth recently, providing maternity leave cover in the service team has provided Rachael with a fresh perspective. Although her administrative skills are in high demand, as a Service Advisor, she is also customer-facing, which she admits can be fraught at times.
Rachael appreciates the up-selling opportunities that are open to her, not least, when it comes to providing replacement tyres, wiper blades and some of the thoughtful accessories that may make Suzuki customers’ lives much easier. Fortunately, her task is helped by the overall affordability of Suzuki options and the comprehensive catalogue does cover most eventualities.
In her previous working life, she was dealing with premium brand customers. Yet, despite Suzuki’s more mainstream appeal and budget consciousness, Rachael appreciates that customers are still customers and they can be as demanding, or as accepting, at either end of the retail scale.
Rachael loves her job and believes that it provides the daily challenge that she needs to feel worthwhile and rewarded. It can be extraordinarily busy at times in the UK’s leading Suzuki dealership but the working environment is friendly and cheerful, which helps in fostering strong customer relationships. Do say ‘Hello!’ to Rachael, next time you pop into Luscombe Suzuki, where you can be sure that ‘customer service’ is not simply a tick-box prerogative.
Luscombe’s summary: Rachael’s personal qualities are well-recognised at our pair of dealerships and she brings a warm but professional zeal to her role. If you want to read all about Stacey Reed, then check out her profile on our Mitsubishi e-zine.
Pictured from left to right; Aziz Ahmed, Group Parts Manager; Maria Ruscillo, Service Advisor'; Pete Brandon, Suzuki Service Manager and Rachael Bell, Service Advisor
Next week: Iain delves into GTi and Sport definitions and reveals the true grit behind the latest Swift Sport.
Thinking about buying a new car? Then, read on…
You will have heard it all before, about how a motorcar is the next most expensive item that we buy after the home in which we live, but Iain Robertson takes a wry look at affordability and why Suzuki is such a great fit with the majority of its customers.
Seldom have I found the new car scene to be so worryingly exciting, as it has been in recent years. Despite countless reasons for NONE of us to buy new cars – demonised diesel, the politicisation of the motorcar business, market uncertainty and that ‘old chestnut’ Brexit – high-end machinery is finding buyers with as much ease as the bottom-end of the scene.
It is remarkably hard to accept that a £1,500,000 new McLaren sports car (or hypercar, with deference to its 245mph top speed) can be sold out of its 150-off production run, before customers have even seen the car. It is even tougher to accept that Aston Martin will sell to you, in return for a £2,000,000 payment, a brand new DB11 and a carbon-copy version of a ‘James Bond’ full-size DB5 but not roadworthy model. Why?
To be frank, I have never understood the logic behind buying a new car that loses a third of its value on the day it is driven out of the showroom. Every ounce of reason says: ‘Buy used! Let someone else suffer the depreciation’. To the acquisitive collectors’ market, those aforementioned telephone number purchase tickets may be ‘worthy’, as they are likely to appreciate in value, rather than decline, even in these troubled times.
However, whether in the zillionaire zone, or the more bread-and-butter arena, we shall always be drawn to (almost) those cars that we can afford. Yet, Suzuki is one of those remarkable brands that offers a special bit of something that few of the others can. It is always a good idea to look at how to make your acquisition even more affordable.
In other words, while the overheads, the running costs, associated with a potential new car ought to be considered carefully, living with a Suzuki, from the lowest price Celerio to the most expensive S-Cross, is immensely cost-effective. 50mpg and more are well within the capabilities of all Suzuki models and their smaller fuel tanks (because they do not need fuel bowsers in tow) mean that the cost for a refuel is markedly less than for most Suzuki rivals. The same applies to insurance premiums, service schedules and even road tax payments.
While new car prices have leapt upwards in recent years, partly due to increasing amounts of equipment, driver safety and driving aids being factored-in, Suzuki is aware of its role in the affordable sector. If you are buying outright, a good deal is always possible. However, even borrowing money, despite the reluctance of the high street banks to support consumers (on average), is helped by using Suzuki Finance and your sales facilitator at Luscombe Suzuki will tailor a package to suit both your budget and your transport needs.
On a purely personal note, I business lease my Baleno SZ5 from Suzuki. It is not mine, although I do look after it and my monthly payments are fixed, which aids my budgeting requirements. Were I a private buyer, I would consider the first-rate PCP options that are available to you, mainly because, if you really fall in love with your Suzuki, you can either trade it in at the end of the finance period for replacement, or pay the final settlement value and keep it forever!
The ultimate beauty of Suzuki is that each of its models will do what the vast majority of us needs it to, without problems, in total dependability and at an affordable rate. Besides, you will have a brand-new car sitting in your driveway, which never loses its special allure.
Luscombe’s summary: We pride ourselves on NOT selling people cars but, rather, helping them to buy what they need. Feel free to look around our showroom, without pressure, and, when you have a question to be answered, rest assured that we shall provide it.
Next week: Iain remembers his first-ever Suzuki.
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